Impacto de las redes sociales en litigios marcarios

Las redes sociales hace tiempo que son relevantes para el Derecho, para el ejercicio de los derechos y también en los juicios que se desarrollan. No solamente desde la perspectiva de lo que es el ámbito de la intimidad de las personas físicas. El rol que juegan en materia comercial, por estar integradas al mercado es sumamente relevante.

ARTÍCULO:
What Impact Can Social Media Have on a Trademark Dispute?
By Tiffany Blofield on December 19th, 2013


"Social media weighs in on the dispute over use of the mark ROUBAIX in connection with bicycles. A lawsuit was brought by Specialized Bicycle Components, Inc. (“Specialized”) who owned the registration for the mark in Canada against Dan Richter. Mr. Richter operated the Café Roubaix Bicycle Shop and sells a Café Roubaix wheel and rim. Social media picked up on the story focusing on Mr. Richter being a veteran of the Afghanistan war and bashed Specialized. Bicycle enthusiasts raised money for Mr. Richter’s defense of the lawsuit and lawyers offered to represent him for free. Twitter followers sought to boycott Specialized."


http://www.duetsblog.com/2013/12/articles/trademarks/what-impact-can-social-media-have-on-a-trademark-dispute/